In this TEDx episode, Chris Alton is a 23 year old artist and Quaker tells the story the English Disco Lovers (EDL), a good example of how to start campaign groups with no resources. The EDL is a subversive social movement looking to reclaim the EDL acronym, most commonly associated with the English Defence League. His intention was to make the three letter abbreviation more synonymous with disco than ‘defence’, supplanting negative connotations with positive ones. Over the past three years they have occupied various spaces online, participated in street-level demonstrations up and down the UK. The group currently run a series of club nights, where they spread their “Don’t Hate! Gyrate!” message and raise money for numerous causes.