Advocacy Assembly

Social Media Exchange: how one NGO shapes digital activism in the middle east

Launching a digital campaign doesn’t just happen with the click of a button. Understanding your audience, employing the right tools and having a well thought-out strategy are some of the many things an NGO or a digital activist must consider.


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She tackles the questions:

  1. What are some of the challenges of using digital tools for social change?
  2. What criteria should advocates/NGOs consider when choosing their digital tools?  
  3. What is one of the hurdles you encounter when running a digital NGO in the Middle East?