What’s driving MENA rush to social media?
The rise of visually oriented social networks, video, and messaging apps is helping shape usage patterns in the MENA region. A change driven by smartphones ownership, high levels of internet penetration, and a large youth population; contributed to a rise to unprecedented numbers in the usage of social media in the Gulf states and the MENA region (with some exceptions in Northern African countries). Despite restrictions on some functions offered by those apps and censorship, the numbers continue to grow rapidly to constitute more than 30% of the world’s usage.